Titles are words that are there to give the film a name and act as an introduction to it. The name will relate to the film, giving an indication to the content. They usually appear at the beginning of the film and as well as the name they also can include directors, actors, and sometimes the main film crew. Lots of people watch films because it has their favourite actor in or was made by their favourite director, so the title can advertise their names to immediately catch their interest.
Graphics are images, animation, filters etc. They can be added into to an actual shot, or they can be used to create a sequence from scratch. Their purpose is to manipulate the image to how it was intended to be, because there are certain things that can’t be achieved just by filming with a camera. Examples of graphics are: filters to go over the top of a shot, stop motion animation (which can be done both physically and digitally), CGI.
Text and Titles
Typeface – The look and style of the letters/numbers/punctuation.
Font – The qualities or details of a particular typeface. E.g. whether it’s skinny or thick, how far apart the letters are.
Do’s and don’ts when picking titles
- Do make sure the font choice fits, the theme of the film. For example, a horror film would have a title with dark colours to symbolise death and fear or red which links to blood, and the font could be jagged and distressed, whereas a romantic comedy would have fairy-tale-type fonts with flowing, curly letters and pastel colours, especially reds and pinks because they are associated with love hearts.
In this one, the title is red because its the colour of blood, so you can tell that this movie is going to be violent and gory. The writing is distressed – it’s smudged and bits are missing as if something went wrong during printing. This is disturbing, and it makes you feel like something will go wrong in the actual movie.
This poster shows a typical rom com style. The writing is a pale pink colour, so you link it to hearts and love and other romantic cliches. The writing for ‘engagement’ is in italics, which is seen as being romantic, beautiful writing, often used on valentines day cards, wedding invitations etc.
- Do make the writing legible. If the font is too small or too bright or the design is too complicated then people aren’t going to take the time to read it and less people will watchh your movie.
- Don’t use too many different colours and typefaces. Ideally, no more then two colours (or 3 if they’re similar) should be used and don’t use more than two or three typefaces. If you do, the poster will look cluttered because there’s too much going on and, once again, people won’t want to take the time to read it.
We were given certain images completely out of context and asked to create a fitting title and possibly tag line to attach to it.
This image immediately made me think of a kid, sitting in their bedroom in the 80’s, imagining that in the future they will accomplish something world changing, like going to mars or creating a self-aware robot.
I wanted the writing to look slightly outdated, to match the old computer sitting on the desk, so I chose a font that looked like the writing from original computers.
Despite the empty black space all around, the image in the middle is actually made up of very warm colours and almost has a glow around it. It would have looked wrong if I’d have used a harsh colour like white or a cold colour like blue, so I chose a colour that matched the desk. If anything, I could’ve even made this colour a little stronger.
For this, I put ‘Escape’ in italics, not only to emphasize it, but all to make it seem like this word was actually trying to escape from the picture itself.
Originally, I had the writing resting fully one the skyline, but Dom suggested raising it up a bit, which I think looks more natural. Before, it looked too organised and laid out, and the writing seemed to split the image in half, but now, the writing becomes a part of the image as a whole.